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By Ben Crosbie

Ok, so you’ve finished your masterpiece - color corrected until your eyes watered and sound edited until your dog could no longer hear that slight hiss in the audio - but finally your life’s greatest work is complete. All that remains is producing a bunch of copies of the DVD to send off to film festival — err, wait a minute, what is the difference between DVD replication and duplication? What are all these websites touting the best/fastest/prettiest/will also ship with a Ronco Showtime Rotisserie oven-DVD replication/duplication services? Can I just order 50 DVDs - or do I have to order 1000 of these things, and use the remaining 950 to build that sick DVD fort I’ve always wanted? All these questions are natural when you’re sitting bleary eyed at 3 AM, trying to completely wrap up your latest film. So, go get some rest and come back in the morning and we’ll give you the answers you so desperately seek.

Making Mothers DVD Case Wrap

Making Mothers DVD Case Wrap

Enough to feed myself, or an army (AKA: DVD Duplication vs. Replication)

There is more than one way to skin a cat, and so the independent filmmaker has two options when it comes to mass producing DVDs - replication and duplication. But just as with skinning cats, it all depends on your budget and the final number of copies you want.

DVD replication is generally only used for runs of 1000 copies or more. Replication lends itself to higher runs because of the longer and more complicated manufacturing process involved. Replicated DVDs look exactly like the DVD you would rent from Blockbuster (if anyone actually went to Blockbuster anymore for any other reason than to look at those weird people who still don’t use Netflix). This type of DVD is called a DVD-5 or DVD-9 (single layer/dual layer). They are made from a glass master, which is then used to stamp the data on to blank media (the whole process is more detailed, but you get the idea). This is very different to what happens inside your home computer when burning a DVD, which uses a laser to “burn” the data on the blank DVD-R. If you don’t believe me, grab a burned DVD and compare it to a rented DVD. You can easily see the difference on the data side. One is blue and has a darker area where your data was burned, and the other is a solid shiny silver. That is the magic of the glass master stamping process.

Making Mothers DVD Label

Making Mothers DVD Label

DVD Duplication is generally used for runs under 1,000, and works like your home DVD burner, just on a much larger scale. Because no glass master needs to be made, the duplicating process is quicker and cheaper. Most vendors won’t even require a minimum order, with some allowing just 1 copy to be made. Of course, most vendors do offer price breaks for higher quantities, but duplication is cheaper than replication for anything under 500 discs. Once you cross 500, duplication might get more expensive than replication, and then you have to ask yourself if you want those extra 500 discs. The turnaround time for duplication is also shorter than replication, sometimes only taking a day to produce and ship.

Both replication and duplication provide the same result in the end - an exact copy of your master. Nearly all vendors that replicate/duplicate DVDs will say on their websites that the two are equal in terms of quality. I’ll have take them at their word for it.

Disc Makers, Pacific Disc, Kunaki?

One quick Google search of “DVD duplication” will yield a host of websites offering their services. Most appear to provide the same general service in the same price range - full color disc and packaging nicely wrapped up in cellophane, ranging from $2-3 per disc (without shipping) for duplicated DVDs, and $1-1.25 per disc (1000 minimum order) for replicated DVDs. I haven’t had the chance to use all of these services, so I can’t speak to their quality. Disc Makers and Pacific Disc are both very good options (no affiliation with either, just thought their pricing and services looked the nicest), but we used Kunaki for our duplication needs.

Kunaki is quite the opposite of Disc Makers and Pacific Disc. They barely have a website to speak of, and offer only one product - a single full color DVD in an amaray style case, with a full color case wrap and the option for a one page insert - all for $1.75 per disc. Kunaki offers one of the cheapest duplication services around, yet their product is superb. Before you run out and start throwing 7 quarters at Kunaki, realize that Kunaki is not for everyone. If you want anything outside of what they offer, you’ll have to shop elsewhere. Additionally, if you want lots of help getting through the designing and production process, or need customer service, you might also want to look at using a different vendor.

Kunaki has a unique interface that allows you to build the DVD packaging, preview it, and upload your data directly to their facility (another limitation: the interface is Windows only). Your DVD label and cover have to be designed prior to uploading, because Kunaki doesn’t offer robust free designing software like Disc Makers does. Once you have mastered and uploaded your final disc, you can order as many as you would like, as many times as you want. Kunaki keeps your project on their servers indefinitely as long as you place an order from it every 180 days.

Kunaki perfectly met the needs for the DVD duplication of our film Making Mothers. If Kunaki can meet your needs, it’s by far the cheapest, easiest and quickest way to duplicate small runs of DVDs. Otherwise go with another vendor like Disc Makers or Pacific Disc. But in the end, you can’t really go wrong with any of them, just make sure to pick one and go with it, or your pièce de résistance may never be seen by the masses!

By Tessa Moran

We’ve finally completed a rough cut of Keeping the Kibbutz after 8 months of editing!  Admittedly, the project had been put on hold as we were busy with full-time jobs and paying gigs like our recently completed short Making Mothers.  But in recent weeks, as our other work commitments eased, we were able to spend some quality time stringing together our first feature doc.

We started editing in a rather haphazard way, working scene-by-scene, character-by-character.  We have four characters in total, and our intention was  to interweave their stories to paint a picture of the changing kibbutz.  Over time, however, we started to lose sight of what footage we did have and how each scene would flow into another.  We had reached a sticking point, as is  common in editing.  But this time, we couldn’t seem to get unstuck.  So we considered writing a script, not uncommon for non-fiction filmmaking, but a relatively new endeavor for us.

I’d been rather averse to script-writing. My first attempt at it was for a short historical documentary I was tasked with in college. My professor insisted that we write the script before going out to shoot our interviews.  And so I begrudgingly wrote the two column draft, inserting quotes from experts I thought would work well.  I found it awkward to be writing something purely fictional for a non-fiction film, and indeed, it turned out to be largely a waste of  time.  The script was tossed out shortly into editing, and the film took an entirely different turn.

In retrospect, a shooting schedule and a detailed outline or treatment of our intent and focus would have been more effective prior to shooting; it would have given us clear direction without pigeon-holing us into a script.   Then, after gathering our footage and taking some time to work with it, we could have written a script.

Barry Hampe in “Making Documentary Films and Reality Videos“, promotes writing a script before shooting, an approach I find difficult, but may work for you depending on what kind of film you make.  For example, a narrated, structured documentary might lend itself well to a pre-production script, while a cinema verite or direct cinema film may benefit by naturally unfolding itself on film and in the edit bay.

With shorts, its easier to get away with editing without a script.  Both Barberin’ and Making Mothers were constructed rather organically, the footage in both films somehow developing its own form as we cut and re-cut.  But the same approach did not work for our feature; it was simply too large.  So a script seemed like the logical next step, as reluctant as we were to write it.

Script Writing Lesson #1: Keep it general, stop relying on words!

We used a two-column TV format for our script; the left column for visuals and the right column for audio.   Below I’ve pasted the opening sequence of the script we wrote for Keeping the Kibbutz.  We didn’t write out the complete quotes, and were pretty general on which visuals we would use.  That is because we were very familiar with the material, and could easily call it up.  Not to mention, writing every detail can be exhausting, and likely a waste of time.  As you write your script, you will probably be reviewing your footage, so be sure to mark the location of each audio and visual piece in Final Cut so that you don’t have to go back and search for those pieces again.  Writing out the time-codes in the script would also work well.

Visuals Audio
Opening Opening
Photos and images of the kibbutz set to music Voices of people talking about their nostalgia of the kibbutz
Old video of women with baskets swinging in the air.

Old photographs of the dining room.

Visual of deserted dining room

KATHY: It’s amazing what the kibbutz gave you.  The utopia.

The dining room used to provide three meals a day.

Now people cook at home.

Old video of farming, etc. contrasted with lychee picking.

Archived video of children in the old children’s houses, contrasted with video of the children being pushed in the playpen

GIDEON: We used to go to the fields…

everybody remembers it as the best period of his life…

Children running — new to old footage.

Women dancing in a circle then running off stage

KATHY: It wasn’t all bad, some of it was very good.  (Pitter patter of feet in the background)

The kibbutz is just a memory.

MUSIC CHANGE
Images of the kibbutz people today - children in their tree house, elderly chatting outside the retirement home. GIDEON: I believe that the kibbutz will go on…
Visuals of the time lapsed clouds at sunset. KATHY: Well, its progress they say..The way it has to be.
Title appears: Keeping the Kibbutz Music continues.

Hampe also recommends keeping the script fairly general, especially when it is written before filming begins. “The script will include dialogue for actors.  But where real people will protray themselves, it may simply suggest what they can be expected to say,” Hampe writes. He also says that details on camera movement are not necessarily needed, unless they are essential to the script.  “A master scene simply describes what happens in that scene and leaves it up to the director to decide how to photograph it.”   Throughout the process of screenwriting, one must always be conscious that your film’s primary task is to show a story, not necessarily tell it.  Hampe suggests “thinking in pictures.”  He says, “If you can’t see it, you can’t film it.  If you are a writer trying to get a handle on how to do a script, remember that the hardest thing to do for a writer beginning to work in documentary is to stop relying on words.”

By Tessa Moran

The work of a documentary filmmaker does not end when the final cut is set. Rather, his work has just begun.  Now the film needs to be packaged, marketed and disseminated.  After all, one’s film would have been produced in vain if it is never shown to the public.  And the now weary filmmaker will not be compensated for his efforts if the film never reaches a paying distributor.  

Convincing the right people to watch or distribute your film is a challenge, expecially for documentary filmmakers, who by nature tend to be averse to self-marketing.  Though your film certainly speaks for itself, it may struggle to gain a platform without appealing packaging and aggressive outreach. 

This isn’t to say that the filmmaker should now master graphic design and transform into a marketing guru.  That isn’t possible, nor is it ideal.  Documentary filmmaking is a craft, and it requires a tremendous amount of attention, especially for those low-budget guerilla filmmakers who already wear multiple hats.  However, one must be attuned to the business of making documentary films, including marketing.  After all, we want to support ourselves so we are able to make our next film.  

I recently went to a seminar hosted by Kelley Baker, also known as the “Angry Filmmaker“.  Baker has plenty of unkind words for the “independent film industry,” which admittedly has drifted towards Hollywood and away from truly low-budget films.  He argues for self-distribution, even suggesting that filmmakers travel from state to state showing their films at small town theatres.  

Not everyone has the wherewithal to roam via bus with DVD in hand.  And Baker’s unorthodox approach borders on that of a used car salesman.  Throughout the seminar, he brought our attention to a table, where his “angry filmmaker” t-shirts, pamphlets, books and DVDs were on display for sale.

Nevertheless, certain aspects of Baker’s mission are worthy of consideration.  Most important is the concept that there is no sense in making a film unless people see it. Second, there is more than one way to distribute a film.  Ofcourse we all dream that our films hit the festival circuit, first premiering at Sundance followed by the usual big-leaguers: SXSW, Toronto, Telluride, Full Frame, Hot Docs, BritDoc, True/False. Then ThinkFilm and the like all scramble to pick up your film for theatrical distribution.  But few films garner that privilege, and there are plenty of films that receive their own level of success through a non-traditional route.

The following are a few notes I’ve jotted down on other distribution paths to take:

1) Sell DVDs yourself: This is actually easier than it sounds, especially these days with new self-distribution platforms like CreateSpace, which allows you to sell your DVD on Amazon.  You simply upload your film, including packaging, and it will be available for sale.  There’s no need to estimate inventory, as the DVDs will be produced as customers order them.  Your product may also be eligible for email and/or online promotion through the CreateSpace on-demand program.  The platform will take a decent cut of the sale, but it is still an easy way to get your film seen and make some money too.

Many DVD replication companies can also work with you to sell DVDs on demand, either through your own website or places like Amazon.  Kunaki, the DVD duplication company we used for our recent production, will duplicate, print and package your DVD on demand for the low cost of $1.75 (excluding shipping and handling).  Customers can order the DVD through Kunaki for the price you determine, Kunaki will pocket the production fees and shipping and handling costs, while you will pocket the rest. Good deal, no?

2) Educational: Documentaries tell stories, but they also teach, often in transformative ways.  Many of Ken Burns’ films were shown to me in my classes as an American Studies major at Georgetown to complement our traditional study.  And in my own time, I’ve continued to learn through documentary.  I knew little about the folly of the Vietnam War before being introduced to its number one player, Robert MacNamara  in Errol Morris’ The Fog of War

Think about putting together additional educational materials: discussion questions, background information, additional DVD footage. These materials could be sold together with the film.  Usually, “educational” versions can be sold for much more than a single consumer DVD, due to the fact that the film is being screened in front of larger audiences, usually multiple times.  

Contact Universities to inquire if their student activities organization would be interested in hosting a screening of your film.  They have budgets for these sort of events, and may even fly you out to attend a Q&A. 

3) Outreach: Non-profits are always searching for innovative ways to disseminate their message, and they are increasingly looking to documentary film as one way to do this.  Find a non-profit whose message resonates with that of your film, and contact the directors there about possibly tailoring the film to their outreach efforts.  Attend non-profit fairs, or connect with non-profits on  meet-up sites like Idealist.org.   

4) Television: Television stations such as PBS, National Geographic, Discovery Channel, History Channel, and HBO (to name the big ones) acquire a portion of their programming from third party production companies, rather than produce entirely in-house.  The competition is steep for these channels, and the requirements are strict. Watch each channel’s programming carefully to see how to tailor your film accordingly.  Make sure you have everything in check: broadcast specs, location and model releases, legal soundness.

Other stations that show documentary films include the Independent Film Channel, the Sundance Channel, Cinemax, The Documentary Channel, NOVA, Frontline.  These are just within the United States, but there are plenty of international channels that feature US-produced documentaries.  Channel 4 is one of the UK’s public television stations.  Here is their site for producers.

5) Online Distribution:  No, not youtube - the quality there is poor and you won’t make any money.  There are, however, online sites or channels that will showcase your film, with intermittent advertisements.  One example is Snagfilms, which also allows viewers to “snag” your feature film and disseminate it elsewhere, say, on a site that supports a specific cause aligned with the film.

We are proud to announce the world premiere of our latest film Making Mothers!  The short documentary, commissioned by the DC Birth Center, is set to premiere Sunday, October 19, 8 pm at Busboys and Poets on 14th Street in NW Washington, DC.

Anike and Moses

Anike and Moses

Making Mothers captures the lives of two African American caregivers at the Family Health and Birth Center in northeast DC who help women during their transition to motherhood.  Midwife Lisa strives to provide the peaceful and beautiful home birth experience she had herself.  Joan, a Breastfeeding Peer Counselor, imparts her experience as a teen mom and former birth center client.  In pursuing their passion they empower the women they encounter, the community they work in, and ultimately, themselves.

The film will eventually become a part of the Birth Center’s educational outreach to local communities, helping to encourage African American girls to enter the health care profession.   The screening is free and open to all, so we hope to see you there!

Lisa examines Anike

Lisa examines Anike

Belly casts at sunset

Belly casts at sunset

By Tessa Moran

The short film is slowly finding its niche in today’s era of limited attention spans, especially this weekend as a bevy of modern shorts are set to screen in Washington.  Thursday through Sunday, a total of 102 films will screen at the fifth annual DC Shorts Festival. 

The films range between 1 minute and 23 minutes, and include a variety of genres: dramas, comedies, sci-fi, documentaries and creative experimental.  Among the films selected from over 750 domestic and international entries, are 13 local films.  Surely, there’s something for everyone.  And if you’re less inclined to your girl’s chick flick or your guy’s sci-fi thriller, just remember the next flick is at most 20 minutes away. 

The “short” format is nothing new; think back to the early days of silent comedic films and news reels.  It’s since been largely overshadowed by the ubiquitous and commercial feature film.  Yet in the age of digital filmmaking, the low-budget indie community has embraced the form, and they’ve used it to tackle topics rarely portrayed in commercial features.

“You probably get away with more stuff in a short than you can in a feature,” admits DC Shorts Festival director Jon Gann.  He points to the fest’s animated piece about drug addiction titled, A Letter To Colleen, which he says is too provocative and intense to succeed as a longer film.  “Noone could sit through it.”  But as a short, “it’s one of those films you can’t turn away from because you never know what can be said next,” Gann says.

“I don’t think people really appreciate [the short] as an art form,” he adds, likening it to the short story. “If you are skilled and can tell a provocative story in ten pages or ten minutes, theoretically you should have a good film.”

Other festival highlights include the Irish comedy, “The Confession,” about a young man who tries to confess his sins to a priest more interested in gossip than absolution. Another is “The List”, a 5 minute drama about a young woman who is interrogated by the CIA for espionage. 

“I think they are all timely, they all have a message,” Gann says of this year’s selections. “They are just about humanity.”  DC Shorts will be held September 11-18 at the E Street Landmark Cinema.  Tickets are available online at dcshorts.com. 

Check out our post on Barberin’s premiere at last year’s DC Shorts!

By Tessa Moran

On an August morning over thirty years ago, Frenchman Phillippe Petit walked a tightrope illegally rigged between the two towers of the World Trade Center in New York City.  “Dancing” midair, some witnesses recalled.  No net lay below to catch him; no harness to prevent him from falling.  One mistep or gust of wind and Petit would lose his life. 

This is a true story, which Petit lived to recount in a 2002 book.  Yet it is James Marsh’s new documentary “Man on Wire” that gives this real-life heist the platform it deserves.  Though viewers know that Petit and his accomplices succeed in the end, Marsh never ceases to create suspense from start to finish.  Through the use of interviews and subtle recreations, Marsh transports the viewer to the scene of the “crime.” Every step is detailed, from making fake badges to enter the building, to hiding motionless as a night guard patrolled the premises.  Viewers feel complicit in the heist, yet happy in that feeling.  Afterall, it is a crime that causes pain to noone, notes one accomplice.  

He and the others talk little more about why they take part in such a risky endeavor.  For art, for the adventure of it?  Petit is perhaps more clear in his purpose, though his risk is indeed the greatest of all.  He scoffs at the media who posited “why, why, why?” as he was escorted to jail.  There is no why, he says. He simply revels in the beauty of it, “To die in the practice of your passion!” 

The sight of it is truly divine:  Petit’s black-clothed figure suspended mid-air against the blue sky and clouds above.  His then-girlfriend Annie remembers that day pointing into the air, gasping “look look, look” to passerbys.  Her recount is as heartfelt and passionate as if she were standing on that New York street thirty years ago.  It speaks volumes of Marsh’s talent as an interviewer; his ability to listen and to encourage the subjects to detail every sight and sound in first-person. 

Even so, it is clear these characters are natural storytellers themselves.  Petit, nothing less than enchanting.  Wide-eyed, he jumps around the room like a child, recounting the tension-filled elevator ride up to the top of the World Trade Center.  The camera lens spans his arms as they reach into the air, the light cast across his face.  Marsh anticipated the unconventional aspects of Petit’s active imagination and exuberant disposition, and he adapted to it beautifully.

Often what separates great documentaries from the rest is a certain level of taste, whether it is exercised directorially, cinematically or in the editing room.  Noteworthy is Marsh’s use of suggestive Errol Morris-style reenactments instead of the overly self-aware productions that clog other ”historical” documentaries.  Audiences barely see the faces of the actors, nor hear their voices.  Instead, we see cleanly produced black and white images of a van driving into a World Trade Center lot, or a policeman asleep at his post.  

Marsh’s distinct level of taste is particularly clear in his decision not to mention, or even allude to, the terror attacks of September 11, 2001.  Petit’s story is compelling enough to stand on its own, and would have been cheapened by drudging up that fateful day.   Instead, viewers see the towers as they were: so striking as to compel an individual to risk his life suspended between them.

By Tessa Moran

One of the greatest challenges in making documentary films is establishing a story line.  It’s what propels the film along and what keeps viewers interested.  The easiest way to establish a story line is to film a character when he or she is involved in some sort of event or contest.  That way there is already a pre-defined beginning, middle and end.  Although you cannot predict the challenges the character will confront or even the outcome of their efforts, you can be fairly confident that you will capture the essential pieces of a story on film.

The story line in  War/Dance – one of my favorite documentaries of all time — follows a group of children practicing to compete in a music competition in Uganda.  The backdrop to the story is their every day lives in a refugee camp and the haunting tales of the violence they endured.  Although this content was compelling enough to stand on its own, it was the story of their achievement at the music competition that really carried the story and delivered a message of hope that still resonates with me today.

The task of establishing a story line is made more difficult when you are producing a short documentary, and when there is a small time frame in which you need to complete the film.  For the birth center doc, the ultimate story progression seemed obvious: pregnancy.  Because of our time constraints, we couldn’t film a full-term pregnancy.  We would , however, have the time to film the final trimester and the labor leading up to a birth.

 By fortune, we met a young patient who agreed to let us to film her pregnancy and labor, one of the most personal and intimate moments of her life.  She was planning to have a natural birth at the center instead of at the hospital.  The prospect of filming a birth in the center setting was thrilling to us.  It’s quiet, home-like and intimate.  Not to mention filming in a hospital has its fair share of legal implications. 

We got the call at 5:30 in the morning.  She had been in labor since the previous afternoon, but had only recently gone to the birth center.   I was so overwhelmed, it took me at least ten minutes to stop pacing across the apartment and actually do something productive. So next I scrambled to charge batteries.  Why hadn’t we prepared and packed the equipment ahead of time?!?  It was a lesson we had learned the hard way before, but apparently it hadn’t stuck.  Finally we arrived at the birth center — running no less – in anticipation of the baby coming at any moment.

Sixteen hours later, no baby.  Just hours of shooting labor.  In the bathtub, on the bed, down the hallway.  My favorite footage was that of the robed woman and her boyfriend walking down the light-filled hallway as the sun was rising in the sky.  Hours later, they walked the same route as the sun was setting.  Cut together, the scenes serve as a tribute to the long and hard work of natural labor.  For hours, she had the constant attention of a midwife, a midwife in training, and a doula (trained birthing assistant who provides emotional and physical support).  African American women caring for an African American woman.

 The midwife had told us the woman would give birth soon; she was dilated nine and half centimeters with closer, stronger contractions.  But over time the contractions began to slow, and after several hours, she still wasn’t fully dilated.  A decision had to made.  After over 40 hours in labor, she needed to decide whether she would stay in the birth center and have a natural birth, with a greater risk that something might go wrong.  Or, she could go to the hospital to be induced, which would mean stronger contractions that might necessitate an epidural. Though she had wanted a natural birth, the circumstances begged reconsideration.  And so she was transferred to the hospital, where she finally gave birth at 3 am the next morning.

We decided not to go to the hospital.  The legal implications of filming there was a beast we chose not to confront.  And after nearly two days of working without sleep, the midwife we were following had to hand off the job to another midwife, who happened to be caucasion.  This, inevitably, would throw us off of the film’s focus — African American women caring for their peers. So we handed off a small camera for the family to use, and decided to scrape any needed footage from that.

Clearly, our story line didn’t progress exactly as we expected.  Life never does.  But we were presented with an entirely different story line, in which a group of African American women worked together to make an important decision in the best interest of a woman and unborn child.  The bonding that took place that evening was extremely moving, and we caught it all on film.   We sought new opportunities that arose, made the quick decisions needed, and adapted to the new course of action.  That is what makes the job as a documentary filmmaker so unique and exciting.

By Tessa Moran

“The Real Iron Man,” one viewer called the documentary Bulletproof Salesman during a Q&A following the film’s screening at the Silverdocs Film Festival.  He was encouraging the filmmakers to take on the concept as a marketing avenue for the film.  Q&A at these events often turns into an unwelcomed platform for viewers to share their own life stories, conspiracy theories, and “brilliant” marketing ideas.  But the viewer’s comparison wasn’t half bad. 

After all, the film’s main-character Fidelis Cloer, a German armored-vehicle salesman, is a war-profiteer just like Tony Stark.  Only Cloer is selling protection, not weapons.  He’s also a womanizer, which we fail to see in the film but later learn during Q&A.  Still, this fact isn’t suprising from what character exploration we do see in the film. 

Perhaps it is the ease with which Cloer travels in highly dangerous areas of Baghdad when conducting business.   He is seemingly unaffected by the sight of burning buildings or the sound of gunfire; loads his automatic weapon in the car as if he were just buckling his seatbelt.  Even so, Cloer is anything but reckless.  Rather calculated in his entry into Iraq, just as could be expected from the never-fail heros played by Robert Downey Jr., Jason Statham or Bruce Willis.  He stays in hotels located nearest to military posts, and wears a Keffiyeh (traditional Middle Eastern male headdress) as disguise.   He rarely travels in “soft-skin” cars, ever-confident in the armored protection of his vehicles. 

Filmmakers Petra Epperlein and Michael Tucker are extremely successful in visually developing Cloer’s character - smooth, calculated and confident.  In one scene, Cloer methodically clips his fingernails as he explains that looking sharp is essential to gaining trust from clients.  In another scene, he sits in an armored car as a client shoots rounds of bullets at it.  A good salesman must always believe in his product, he says.

These scenes set the stage for some level of action from Cloer, and yet the film fails to fully deliver on our expectations.  It comes close during one scene in which Cloer and his colleagues notice they are being followed on the highway by a couple of suspicious-looking vehicles.  We see the cars nearing in the rear-view mirror… Cloer loads his gun… the suspense builds… and then it is uttlerly squashed by the most irritating screen text telling us exactly what we are seeing. 

This wasn’t the only instance of the VH1-like pop-ups, which appeared frequently throughout the film, particularly in the beginning. Coupled with punchy music, the pop-ups set the tone for more of a music video or cheesy reality show than a cinema verite documentary.  Thankfully, the text pop-ups petered out towards the end of the film. 

Despite the distraction, the filmmakers were able to tell an unnerving, yet compelling story about the business of war.  As the story unveils, viewers are conflicted over how to define Cloer.  Is he the action hero we want to root for, or the villain war-profiteer we despise?  Though Cloer admits flatly that war is “good for business”, in doing that business, he is also saving lives.  Can the ends justify the means?  The film’s greatest success is in exposing this duality without seeking to answer it.

By Tessa Moran

In America, success is earned when one works hard and plays by the rules. At least that’s what Arnold Swarzenegger says, the Austrian body-builder turned actor turned Governor of California. Success was certainly in his cards, but whether he played by the rules is questionable, especially as Mr. Universe later revealed that he used anaebolic steroids.

But we all cut corners, right? The documentary film Bigger, Stronger, Faster* argues that we do, using Swarzenegger and the steroid debate as an emblem of American hypocrisy. Damned if you don’t become number one, damned if you do use steroids to get there. Note that the asterisk in the title is for the “side effects of being American.”

Another hypocrisy explored in the film is that while America shuns athletes who use steroids, it is seemingly unconcerned with students who use Adderall to get ahead in school or musicians who use beta blockers to curb performance anxiety. While the parallel seems a bit of a stretch, it does call attention to the very depressing reality that there are short-cuts to nearly every success.

And then there’s that hero complex that seems particularly American. The Terminator, Jay Cutler and Christopher Bell in Bigger, Stronger, Faster*.  Photo courtesy of Magnolia PicturesRocky and Hulk Hogan were just a few real-life heros director Chris Bell aspired to be as a self-proclaimed fat kid from Poughkeepsie, NY. His two brothers, knicknamed “Mad Dog” and “Smelly” for their vigorous, if not obsessive training regimens, also aspired to be body builders. Bell differed from his brothers in that he did not take steroids. He believed it to be cheating, even though every single one of his “heros” had been a user.

So the film serves as Bell’s quest to divulge the hypocritical, and sometimes debilitating American drive to succeed, even within his own family. Bell injects himself entirely into the film as narrator, interviewer, subject and even, provacateur. His approach is similar to that of Michael Moore, taking liberties to ask the hard questions and knock down anyone’s door to get them. Thankfully, Bell appears to be interested in the “other side,” even though in the end he largely discounts steroid naysayers.

Among them is the father of a young steroid-user who committed suicide. He was relentlessly campaigning against steroid use, even though his son had been taking Lexapro, an anti-depressant associated with suicidal tendencies. Easiest to discount was Senator Henry Waxman, who headed Congressional hearings on steroid use in baseball, but came across as if he’s never heard of the topic. What better to hook viewers than an ill-informed politician to scoff at?

The film’s greatest success is in its depiction of the Bell brothers, whose dreams of being great at times bordered on delusional and destructive. Mad Dog’s quest for stardom involved relocating to California away from his family. He painfully admits that he would rather die than fail. Smelly challenges his wife’s request for him to stop taking steroids so that they can conceive another child.

In one heartbreaking scene, Bell’s mother tearfully asks what she did to cause her sons to be so unsatisfied, and to resort to drug use in order to get ahead. Yet in another scene, Bell freeze-frames a shot of his father and mother cheering at Smelly’s weight lifting competition. He comments that his father looked like he just won the lottery, and that his mother looks like she’s thanking God for her blessings. The juxtaposition of these scenes best explains the hypocrisy Bell is aiming to depict.

Not all issue-driven documentaries need a character study to be compelling. “No End in Sight”, Charles Ferguson’s film about the Iraq War is an example of this. But “Bigger, Stronger, Faster*” would not have been nearly as successful had it not explored the Bell family’s struggle to come to terms with simply being like everyone else. This character study provided necessary grounding for what at times seemed to be an overly-ambitious film. At one point, the film is addressing the health implications of steroid use. The next, it is discussing hero-worship in America. Elsewhere, it examines the lack of regulation and false advertising of nutritional supplements use. And so on, and so on. As a result, the film dragged on a bit too long. Even so, the film never ceases to entertain, and its honest look at steroid use in America opens up a fascinating debate about our incessant drive to succeed. A fine piece of documentary filmmaking.

A New Project.

By Tessa Moran

We’ve recently been hired to make a documentary about an independent birth center in NE Washington, DC. It is the only independent birthing center in the district that provides gynecological, obstetric and pediatric health care services to low-income women and their families.

The film will focus on the lives of African American women health care providers who work at the center. Its intent is to motivate young African American girls to enter the health care profession, with the knowledge that there are opportunities at any level and that health care can be a fulfilling profession.

One woman who works as a breast-feeding peer counselor, was a patient at the center as a pregnant teenager and now counsels other women who share her same experience. Another long-time DC resident and single mom is training to be a nurse part-time while she works as an office assistant and case manager. Another works as a midwife, and passionately talks about how much she loves her job.

Snafoo #1

Lighting

Our shoot went really well, but not without our fair share of snafoos. Two days prior to the shoot was the first time we turned on our camera since we sent it to Canon for a minor tape deck cleaning over a month ago. When we turned it on, we noticed that the aperture, focus and zoom rings did not work. Something must have been broken in the process of the cleaning, and we quickly realized our error in not inspecting the camera immediately after it was returned. Now our warranty had expired and we were just two days away from our big shoot!

Fortunately, a friend of ours bought the exact same camera for his job at an independent polling company in DC. He and his boss were kind enough to let us borrow it for the day while our own camera was being shipped to Canon for repairs.

Lighting, and an unusual interview location

We also rented a set of lights for the day - a pair of Westcott Spiderlites. The result was fantastic - the lights provided a very nice soft light that was daylight balanced, so they matched the light of the sun which was acting as a back light.

The setting for the interviews was a big birthing room that was decorated like a bedroom, with a bed, curtains, pictures and candles. Our subjects sat on a chair in front of the bed, and the colorful pillows and headboard served as an interesting backdrop. One subject talked about how comfortable she felt birthing her own child in the room. The setting of the interviews will serve as a symbol of the home-like natural care offered at the center.

The only issue we ran into with our lighting was that two of the subjects were wearing hats, which shaded their eyes. In retrospect we should have asked them to take off their hats, so that their eyes would be better lit. But the faint shadows are just a minor issue - the interviews still look great.

Increasing confidence

Filming this project has been much easier than filming the last. We are working in our own country, our own city. Now we can digitize our footage, screen it, and send out audio files of the interviews to be transcribed. We had no access to a computer during our last film. Consequently, we relied on spotty notes and memory. And it wasn’t until months after that we were able to start loading and organizing our footage - seeing all of our successes and mistakes.

For the birth center project, our subjects all speak English fluently, unlike our subjects in “Keeping the Kibbutz.” They are all fully invested in the mission and intent of the film, which wasn’t necessarily the case with our subjects in the kibbutz film. Our filming in Israel was very exploratory. We didn’t know what we were intending to say. Rather, we were hoping to discover the story through filming. We did eventually find it, but I’m not sure our subjects really understood what we were doing or why we found their lives interesting.

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