Client: Appraisal Institute
The Challenge: The Appraisal Institute’s existing podcast, “Face Value,” while informative, faced limitations in its audio-only format, hindering its ability to maximize audience engagement and reach in a visually driven digital world. They sought to modernize its appeal and broaden its audience beyond existing members, but lacked the dedicated resources and expertise to manage the complex production, branding, and promotional demands of a revitalized, multi-platform series.
The Solution: Eidolon stepped in to orchestrate a comprehensive rebrand and relaunch of “Face Value.” We strategically transformed the podcast into a dynamic video series, significantly enhancing its engagement potential, while ensuring it remained accessible on popular audio platforms like Spotify and Apple Podcasts. Our team crafted an entirely new, modern branding package, complete with a distinctive new logo and a professional animated opening sequence to establish a strong visual identity. Eidolon now oversees the entire end-to-end process, managing all aspects of production, meticulous post-production, and the creation of tailored social media deliverables for each episode. The result is a consistently high-quality and highly accessible bi-monthly series. This revitalized “Face Value” now effectively explores diverse real estate topics, successfully captivating not only Appraisal Institute members but also engaging the general public, thereby expanding its influence and educational reach.
