Client: Georgetown University – Lombardi Comprehensive Cancer Center
The Challenge: Georgetown University’s Lombardi Comprehensive Cancer Center was conducting groundbreaking immunotherapy research led by Dr. Samir Khleif, a story of scientific importance and human impact. The key challenge was translating this complex work into a compelling narrative that could effectively inform, inspire, and motivate philanthropic support—essential for securing vital funding for a new research center.
The Solution: We produced a powerful and evocative video specifically designed to meet this multifaceted need. Our approach involved artfully combining an engaging, in-depth interview with Dr. Samir Khleif himself with high-quality, cinematic footage that visually underscored the significance of his work. This was further enhanced by meticulous sound design and a carefully selected musical score to deepen the emotional resonance. The resulting video serves as a dynamic tool that both clearly informs viewers about the cutting-edge research and inspires them with its potential, directly supporting Georgetown Lombardi’s critical fundraising efforts for their new research center by making the case for investment both intellectually and emotionally.
