Blog

Blog

How To Craft a Unified Vision In Production Across Continents

For 15 years, Eidolon Films has been driven by a singular passion: telling compelling non-fiction stories that resonate deeply with audiences. Our journey has been one of constant evolution, marked by a relentless pursuit of efficiency, speed, and above all, a distinctive storytelling aesthetic. While we’ve honed our craft in every facet of production, the most significant transformation has been scaling our operation from a hands-on, wear-every-hat model to a sophisticated system where our vision guides every frame, even when we’re thousands of miles away.

Bradley takes notes inside a synagogue.
Blog

Maximizing Impact: How We Repurposed Authentic Stories into Targeted Commercials for The Appraisal Institute

At Eidolon Films, we believe in the power of authentic storytelling to connect with audiences on a human level. But what happens when that authentic content can be strategically repurposed to meet a new and pressing marketing need? This is the story of how our ongoing work with the Appraisal Institute on their “What I Value” series led to an innovative and cost-effective solution for a completely new campaign.

Blog

Leveraging AI in Non-Fiction Video Production: The Future?

If you haven’t been sleeping under a rock, I’m sure you’ve heard about or used ChatGPT in recent months. Since its public release 5 months ago, it seems as if the technology has made leaps and bounds, and endless media coverage laments the potential loss of jobs/fields, the end of work entirely, or the complete destruction of humanity (hello Skynet).

Blog

How to Salvage a Failed Video Project

Often a failed video comes as a result of unclear goals and audience. Without clearly defined goals and audience, it’s easy for the video to lose its way – it’s confusing, long-winded, lacking emotion and overstuffed with information. Revisit the client’s original goals and audience and ensure that those remain when beginning to tackle the project.

Blog

Seven Ways to Boost Your Creativity

We’ve been thinking a lot lately about creativity, specifically taking creative risks. As we get older, we become more fearful of taking creative risks while at the same time having more confidence in our creative ability. It’s a strange mindset, but one we’re willing to bet is faced daily by creative professionals.

Blog

How to Budget for Video

A video production has many moving parts, each incurring its own cost with many variables affecting that cost. Clients often approach us, asking: “how much does a 3 minute video cost?” And we’ll answer, “well, it depends” and then we’ll ask questions. Often, they’ll pause on the answers. So we thought it would be helpful to break down the questions every organization should ask and answer before budgeting a video production.

Blog

5 Types of Video Every Organization Needs

Organizations often approach us requesting a single video that will do everything for them. It must communicate the nuance of what they do and how, in an emotional and engaging way. “Oh, and can you do it in 2 minutes or less?” Instead, we recommend a collection of video assets that can serve different purposes on multiple platforms. That means using different approaches. Here are 5 types of video every organization needs and why.

Blog

Ultimate Guide to Using Stock Music Libraries

We frequently use stock music in our work. Whether it’s for an event-based video or web-only release, music plays a vital role in enhancing emotion, connecting ideas, facilitating narrative flow and adding punch. Here’s our guide for how to best use music libraries in your video content creation.

Blog

How We Light Interviews for Authenticity & Intimacy

Authenticity and intimacy are the qualities in our work we are most proud of. These qualities can come from real moments we film as well as interviews we capture during production of videos for non profit and corporate clients. For interviews in particular, we’ve honed a visual approach over the years that we think results in high-quality imagery that feels authentic and intimate. Here’s how we do it.

Scripting process
Blog

How to Script Nonfiction Video

When developing our long-form documentary films, there’s often an element of discovery in the production process. We’ll spend time with people over the course of weeks, observe them and learn of new opportunities to film. But just as often as we wait for interesting moments to unfold on screen, we also conceive of opportunities to film.