If you’re a communications director tasked with “getting a video for the gala” three months before the event, you are familiar with the unique level of stress that comes with it. Awards ceremonies, galas, and annual recognition events are among the highest-visibility moments an organization experiences. The room is filled with donors, honorees, alumni, board members, members of Congress, and members of the press. Despite a jam-packed evening (or weekend), the video presented on stage is often what people remember most. Beyond the event, the video becomes a lasting part of an organization’s communications toolkit.